Amid the strong emergence of the Tay Ninh real estate market, An Huy Mỹ Việt asserts its pioneering position through a sustainable development strategy, focusing on real value and long-term benefits for customers.
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An Huy Group officially introduces the An Huy My Viet Urban Area.
On the morning of December 20, 2025, at the Daewoo Hotel in Hanoi, An Huy Group held the official launch event of the An Huy My Viet Urban Area under the theme “An Huy My Viet Welcomes Southbound Investors.” The event attracted the participation of more than 300 guests, including Northern investors, strategic partners, economic and real estate experts, as well as representatives from numerous media outlets.
Southbound Capital Flows and the Market Restructuring Landscape
The event took place against the backdrop of a real estate market undergoing a profound restructuring of capital flows, as investors shift away from short-term speculation toward destination selection strategies grounded in genuine growth fundamentals and sustainable value. In this new cycle, criteria such as transparent legal frameworks, reasonable pricing, infrastructure connectivity, and the presence of industrial and economic growth drivers are becoming decisive factors in investment decision-making.
Within this broader landscape, the “southbound” trend of capital from Northern investors has become increasingly evident. Rather than concentrating on mature markets that have reached elevated price thresholds, many investors are proactively reallocating capital to gateway areas surrounding Ho Chi Minh City-regions that simultaneously benefit from strong interregional connectivity, rapid infrastructure development, and large-scale industrial park relocation. These areas not only meet the demands of medium to long-term investment strategies but also present opportunities to capitalize early on the next growth cycle of the real estate market.
Notably, the “southbound” capital shift is no longer spontaneous, but is increasingly selective and systematically structured. Investors are placing greater emphasis on master-planned developments with a clear development narrative and the ability to generate long-term value for both end-users and investors. This context has created favorable conditions for large-scale urban projects with strategic locations and sustainable development orientations-such as An Huy My Viet-to emerge as key destinations for smart capital in the current market cycle.
Duc Lap (Tay Ninh) - A New Growth Hub to the West of Ho Chi Minh City
Located in Duc Lap Commune, Tay Ninh Province-widely regarded as the strategic western gateway to Ho Chi Minh City-the An Huy My Viet Urban Area is emerging as a highly promising investment destination amid the ongoing repositioning of real estate capital. The Duc Lap area is currently benefiting from the convergence of several critical factors, most notably the continuous investment and accelerated implementation of interregional transportation infrastructure, enabling seamless connectivity with Ho Chi Minh City and nearby industrial centers.
At the same time, the westward relocation of industrial parks is generating strong real demand for housing, services, and urban spaces, thereby accelerating the pace of urbanization. With substantial remaining land reserves and ample room for urban development, Duc Lap is widely assessed as an area with significant breakout potential over the medium to long term.
In this context, An Huy My Viet is positioned not only as an attractive investment opportunity but also as a vision to create a complete living environment-where modern lifestyles are thoughtfully master-planned and harmoniously integrated with traditional cultural values. This approach is designed to simultaneously meet residential, investment, and long-term sustainable development needs for future generations of residents.
Developer’s Vision: A Modern Urban Development Rooted in Vietnamese Identity
In his opening remarks at the event, Mr. Nguyen The Bach, Chairman of the Board of Directors of An Huy Group, emphasized: “An Huy My Viet is not merely a real estate project. It is an urban development we are creating with a long-term vision-where Vietnamese cultural heritage is preserved, revitalized, and shared within a modern and sustainable living environment for future generations.”
According to representatives of An Huy Group, from its very inception, the project has been shaped around a distinctive development approach-placing culture at its core, alongside comprehensive master planning and an integrated system of amenities.
Expert Perspective: Capital Allocation Timing in the New Market Cycle
In his presentation, Mr. Bui Van Doanh, Director of the Vietnam Institute of Real Estate Research, provided an in-depth analysis of capital flow movements and highly valued the potential of the western area of Ho Chi Minh City, particularly Duc Lap (Tay Ninh), in the new development cycle.
According to Mr. Doanh, factors such as administrative consolidation, regional infrastructure connectivity, and industrialization are creating sustainable growth drivers, positioning this area as a “capital-attracting lowland” during the 2025-2030 period.
Vietnamese Cultural Heritage Park - The “Heart” of An Huy My Viet
A distinctive highlight and the core value that defines the unique identity of the An Huy My Viet Urban Area is the 6-hectare Vietnamese Cultural Heritage Park, positioned as the “heart” of the entire development. Rather than being merely a green space or a landscape amenity, the park is developed as a living cultural space where traditional national values are recreated, preserved, and spread within contemporary urban life. Here, cultural heritage is not isolated or displayed in a purely exhibition-based manner, but is harmoniously integrated into the landscape, architecture, and everyday activities of residents.
An Huy My Viet aims, through the Cultural Heritage Park, to create a living environment that is educational and community-oriented, where generations can experience, learn, and continue Vietnamese cultural values in a natural and sustainable way. This distinctive feature not only enhances the quality of life for residents but also increases the long-term value of the project, positioning An Huy My Viet as an urban area with a unique identity, difficult to replicate in a real estate market increasingly demanding products with depth in value and character.
At the event, Mr. Nguyen Thanh Tung (Tung LEO) - Brand Development Expert, Creative & Art Director, shared that integrating cultural heritage into the living space not only differentiates the project but also creates enduring value, elevating the living experience for residents.
“At An Huy My Viet, culture is not confined to static museums; it becomes a living current, connected to every generation, every family.”
Sales Policy & Financial Assurance
At the event, An Huy Group announced a flexible sales policy, with numerous incentives designed specifically for attending investors, optimizing cash flow and enhancing product accessibility.
At the same time, the partnership with BIDV Bank as a financial partner has helped strengthen investor confidence, ensuring transparency and safety throughout the transaction process.
Affirming Position - Opening New Expectations
The event “An Huy My Viet Welcomes Nam Tien Investors” was not only a project introduction activity but also reflected An Huy Group’s sustainable development strategy, aimed at creating urban areas with distinct identities that simultaneously meet investment and residential needs.
With a clear orientation, well-planned layout, and unique value derived from cultural heritage, An Huy My Viet is expected to become a new highlight on the real estate map of Western Ho Chi Minh City, while also serving as a destination for smart capital in the coming period.
AN HUY MY VIET URBAN AREA
Address: Duc Lap Commune, Tay Ninh (formerly Duc Hoa, Long An)
Hotline: 0898.322.322
Email: info@anhuygroup.com
Project details: anhuymyviet.vn
By An Huy Group Media
According to Tai Chinh Kinh Doanh Newspaper
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