Amid the strong emergence of the Tay Ninh real estate market, An Huy Mỹ Việt asserts its pioneering position through a sustainable development strategy, focusing on real value and long-term benefits for customers.
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An Huy My Viet Welcomes Southern Investors: A Heritage Living Space in the West of Ho Chi Minh City
On the morning of December 20, at the event “An Huy My Viet Welcomes Southern Investors,” more than 300 Northern investors witnessed the launch of a distinctive real estate model in Duc Lap, Tay Ninh. The event not only marked An Huy Group’s entry into the Southern market, but also clearly reflected the shift of smart capital flows-seeking price-bottom markets with strong industrial potential and sustainable real value, driven by heritage-oriented real estate planning.
Mr. Pham Minh Hoa - Director of Marketing & Communications, An Huy Group, announcing the sales policies at the event
Decoding the Appeal of the Northwestern “Low-Basin” Area of Ho Chi Minh City
As land availability in core cities such as Ho Chi Minh City and Hanoi becomes increasingly limited and price benchmarks continue to rise, investment capital is showing a strong tendency to flow toward satellite urban areas.
At the event, Mr. Bui Van Doanh, Director of the Vietnam Institute of Real Estate Research, presented compelling quantitative analyses highlighting the development potential of Duc Hoa (Long An) and Duc Lap (Tay Ninh).
Mr. Bui Van Doanh - Director of the Vietnam Institute of Real Estate Research provided an in-depth analysis of capital flow shifts and highly valued the development potential of the western region of Ho Chi Minh City.
According to Mr. Doanh, this is not a short-term, overheated growth, but rather an inevitable outcome driven by three key infrastructure forces:
- Completion of inter-regional transport networks: Expressways and ring roads connecting Ho Chi Minh City with Tay Ninh and neighboring border provinces are significantly reducing travel time.
- Industrial relocation wave: The area is emerging as a new industrial hub, generating substantial demand for housing for experts and skilled workers.
- Capital gain potential: Compared to the eastern or southern areas of Ho Chi Minh City, price levels at the northwestern gateway remain in a “low-basin” range, creating attractive profit margins for medium- and long-term investors.
An Huy My Viet: A “Blue Ocean” Strategy with Heritage Real Estate
Amid a market saturated with similar land plot and shophouse products, An Huy Group has chosen a distinctive path—a “Blue Ocean” strategy by positioning An Huy My Viet as a Heritage Urban Development.
Perspective rendering of the An Huy My Viet Urban Area project in Duc Hoa, Long An (now Duc Lap Commune, Tay Ninh Province).
A key strategic highlight of the project is the 6-hectare Vietnamese Cultural Heritage Park. From an investment perspective, Mr. Nguyen The Bach, Chairman of the Board of Directors of An Huy Group, affirmed that this is not a purely decorative feature, but rather a “value-anchoring asset.”
“We are not selling lifeless square meters of land. We are creating a living ecosystem where culture becomes the driving force of attraction. Real estate located within a heritage and cultural complex always demonstrates high liquidity and strong resilience against market fluctuations. That is why An Huy Group is willing to sacrifice a significant portion of commercial land to invest in landscapes and iconic structures,”
Mr. Bach emphasized.
Mr. Nguyen The Bach - Chairman of the Board of Directors of An Huy Group, delivered the opening remarks and shared his dedication to developing An Huy My Viet into a modern urban area that preserves and celebrates Vietnamese identity at the local level.
Further analyzing this aspect, brand expert Nguyen Thanh Tung (Tung LEO) commented: “In the era of the experience economy, customers are not just buying homes; they are buying emotions and a sense of pride. Integrating iconic Vietnamese cultural structures into the urban core creates a USP (Unique Selling Proposition) that neighboring projects find difficult to replicate. This is the key factor that drives real estate value appreciation in real terms over time.”
Strengthening Investor Confidence Through Execution Capability and Financial Leverage
The caution shown by Northern investors is understandable following recent market fluctuations. To address the issue of trust, An Huy Group has demonstrated its execution capability through a series of successful projects in demanding markets such as Bac Ninh and Bac Giang. This track record forms a solid foundation for the Group’s thorough legal preparation and resource readiness, positioning the project to confidently welcome the southward flow of investment capital.
Notably, the partnership with BIDV Bank in providing financial solutions for the project serves as an important assurance of legal transparency and project progress. A BIDV representative stated that the bank had carefully appraised the project’s legal documentation and cash-flow potential before deciding to extend credit facilities and support homebuyers.
A Year-End Boost for the 2025 Market
On-site observations showed a high absorption rate right from the project’s launch morning. Most investors highly appreciated the flexible sales policies and the reasonable starting prices of An Huy My Viet relative to its planning potential.
The success of the event “An Huy My Viet Welcomes Southern Investors” not only reaffirmed the project’s strong appeal but also sent a positive signal to the Southern real estate market. It demonstrated that capital is far from hibernating-it is simply waiting for genuine products with real value and a sustainable development mindset.
Images from the event: “An Huy My Viet - Welcoming Southern Investors”
With An Huy My Viet, An Huy Group not only contributes a modern urban development to Tay Ninh’s infrastructure, but also establishes a new benchmark for suburban real estate-one defined by well-structured master planning, respect for cultural identity, and a commitment to sustainable, intergenerational returns for investors.
Media coverage by An Huy Group
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