Sharp increases in land plot prices are observed, and the market is projected to witness an explosion of supply in 2026.

Following a period of subdued activity, the real estate market in 2025 witnessed a clear return of investment capital and genuine residential demand in many areas. Improved liquidity contributed to a gradual increase in price levels across most segments, particularly for products with complete legal documentation, favorable locations, and established infrastructure.

In this context, the prolonged situation of supply scarcity continued to be a dominant factor influencing price trends in the market.

Mr. Le Dinh Chung, General Director of SGO Homes, stated that in 2025, the low-rise housing and undeveloped land segments recorded common increases in asking prices ranging from 5-10%. Many developers adopted flexible construction schedules to alleviate initial financial pressure on investors. Some projects allocated an exclusive product pool with preferential policies for customers committed to early occupancy, simultaneously restricting transfers to prioritize the formation of a genuine residential community.

According to a report by the Vietnam Association of Real Estate Brokers (VARS), specifically for the undeveloped land segment, newly offered land plot prices in many projects recorded increases of up to 20%. The primary reason for this is largely attributed to prolonged supply scarcity, while demand for investment and asset accumulation remains consistently high.

In the secondary market, undeveloped land prices rose by 20-100% in certain areas with previously lower price bases. Overall prices for low-rise housing also saw an increase of approximately 20% compared to the same period last year. Transactions primarily concentrated in projects priced between VND 100-200 million/m², located in established urban areas with existing residents and synchronous infrastructure and amenities. Conversely, many villa and townhouse products, despite recording high price increases, still experienced limited liquidity due due to incomplete projects, unfavorable connectivity, or underdeveloped local infrastructure.

In the tourism and resort real estate segment, the market recorded a clear yet selective recovery. Supply increased fourfold compared to 2024 and achieved an absorption rate of approximately 55%. Transactions mainly focused on coastal urban projects and large-scale resort townships developed by reputable investors. Multi-functional coastal urban models, which combine residential, leisure, and long-term investment needs, are gradually replacing traditional resort models.

The industrial, commercial – retail, and office real estate segments continued to maintain positive development momentum. Industrial real estate saw an expansion in both scale and quality, with 478 industrial parks established, of which 324 are operational, totaling approximately 95.7 thousand hectares of natural land. New industrial parks are oriented towards modern models, while existing ones are gradually transitioning to ecological and smart models, aiming for Net Zero goals and attracting a new generation of FDI.

In the commercial – retail segment, 2025 recorded over 418,000 m² of new supply, a 1.4-fold increase compared to 2024. The race to develop shopping centers remained vibrant, focusing on large-scale complexes offering diverse experiences integrated with major urban areas. The office segment added over 200,000 m² of new floor space, with a trend of shifting towards West Hanoi and the outskirts of Ho Chi Minh City, prioritizing modern, green-certified buildings, even as competitive pressure in some areas is increasing.

Communicated by An Huy Group

According to Lao Dong Online newspaper